About us

Founded in 1987 as a family company by Mr. Svetislav Radmilovic, a graduate chemist, Prima Cosmetics has built its reputation in recent years and has become recognized as a leader in the production of hair, skin and nail care products. “Prima Cosmetics” has developed over 300 products that are recognizable by their exceptional and constant quality. With its products Prima Cosmetics supplies cosmetic and hairdressing salons, SPA & wellness centers, spa therapies, dermatological practices, centers for physical therapy and rehabilitation in Serbia and the region.



Our mission is to provide our business partners with confidence and security through products of top quality, modern technology and modern design.

Thanks to the rich experience in skin care and nail care, innovative spirit and creative approach to the latest trends, Prima Cosmetics products fully fulfill the intended goals, which is being discussed by an increasing number of satisfied clients.